Ignoring another person’s (wrong) opinion

This is one of my favourite Alan Moore quotes, from the 2003 documentary ‘The Mindscape of Alan Moore’.

“It is not the job of artists to give the audience what the audience want. If the audience knew what they needed, then they wouldn’t be the audience; they would be the artists. It is the job of artists to give the audience what they need.”

Since we started doing User Research sessions for Project Crystal, this quote seems particularly more relevant than ever.