Hollywood

Coming soon to a (pocket sized) theatre near you

New QuBIT concept mockup

Hard vs Soft

Elliott’s been experimenting with hard and soft edges on the track:

Historically, we’ve been aiming for quite a faceted look – all hard edges and clean, gleaming sides – but I’m starting to lean towards the smoother look he’s done here. What do you guys think? Remember – everyone’s an Art Director!

A Qubit Haiku

To smash the crystals.
Like the wind. Refill my life.
Oh noes I have died.
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Ignoring another person’s (wrong) opinion

This is one of my favourite Alan Moore quotes, from the 2003 documentary ‘The Mindscape of Alan Moore’.

“It is not the job of artists to give the audience what the audience want. If the audience knew what they needed, then they wouldn’t be the audience; they would be the artists. It is the job of artists to give the audience what they need.”

Since we started doing User Research sessions for Project Crystal, this quote seems particularly more relevant than ever.

Subjectively objectifying subjectivity

Every now and then, a few of us hold a book group. Over a couple of beers in the mildly sunny British weather, we discuss the impact of the religious symbolism and the relevance of the social class divide within Steinbeck’s ‘The Grapes of Wrath’.

After one another, we carefully lay out our collected opinions in front of each other, fueling a vacillating narrative between us. Towards the end of the discussion, it comes down to the question Steinbeck really wanted to know: what would you give the book out of ten?
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